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Start Their Engines

Offering inventive incentives can have a big impact on your bottom line.

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This story appears in the January 2008 issue of Entrepreneur. Subscribe »

After Megan Driscoll co-founded PharmaLogics Recruiting, she occasionally rewarded salespeople with $100 bonuses or gift cards. "It never seemed to motivate anybody," she says. In 2006, the nine-person Braintree, Massachusetts, recruiting firm began a new program: Every six months, the top salesperson gets a $25,000 all-expenses-paid week's vacation for six at a luxury villa in Costa Rica. "It was very well-received," says Driscoll, 32. "We've seen people dramatically change the way they work because they want to win this."

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