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Tell It to Me Straight

Your online community can help fine-tune your products.

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This story appears in the January 2008 issue of Entrepreneur. Subscribe »

At least once a week, Splunk co-founder and CEO Michael Baum spends time reading and contributing to the wiki his team created for his company's search technology. He does this not just for his own edification, but also for product ideas.Wikis are web pages that can be edited by multiple contributors. Splunk's twist on the concept is SplunkBase, where the company encourages the techies who use its software to vent about various vendors' technologies in the data center and provide tips about how they use them. Members can also rate each others' feedback.

 

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