Market Watch

Keeping an eye on your visitors
Magazine Contributor
1 min read

This story appears in the January 2000 issue of Business Start-Ups magazine. Subscribe »

Want to know the long-term responses and purchase behavior of the people who see your ads but never click? Or do you want to know how many times you should show a person a particular ad? These important nuggets of data can be gleaned via a new service called eAnalytics from Adknowledge, a Web-marketing services company. The service combines data mining and warehousing techniques with audience profiling and daily lead tracking services, allowing you to track who's visiting and buying from your site. The cost for the service varies depending on the complexity of the campaign. For information, visit http://www.adknowledge.com


Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net

loading...

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur