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Derby Fever

This business is racing to build team spirit by getting everyone involved in fun.

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This story appears in the February 2008 issue of Entrepreneur. Subscribe »

Distractions in the workplace are not always considered good for company morale--or productivity, for that matter. But for Columbus, Ohio-based Priority Designs, a 50-person industrial design consultancy with Fortune 500 clients like Adidas, American Standard and Lowe's, one particular non-income-producing activity may do more to bring the company together than any collaboration on a client-based project does. It's called "Derby Fever."

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