Subscribe to Entrepreneur for $5

Join Forces

Marketing for a charitable cause can benefit your company, too.

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

Research shows that two-thirds of Americans consider companies' practices when deciding what to buy, so what are your actions telling prospective customers about you? In today's cause-conscious era, nearly 90 percent of U.S. consumers say they would switch from one brand or vendor to another if the other were associated with a good cause, according to the "2007 Cone Cause Evolution Survey."

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks