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Getting a Visual

Pictures show the world you mean business, so be sure your camera is up to the task.

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This story appears in the February 2008 issue of Entrepreneur. Subscribe »

After the 2007 launch of Delight.com, a website for shopping enthusiasts interested in everything from jewelry to home furnishings, co-founders Lynda Keeler and Tracey Tee bought themselves new digital cameras as rewards. However, the toys turned out to be essential business tools for the e-commerce site, which specializes in the new and exciting. "Everybody wants more images," says Keeler, who projects Delight.com's 2008 sales will reach $1.5 million. "[Customers] want to get a good sense of what each product is like."

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