Brush With Success

Florida entrepreneurs win exposure to millions of potential customers--and dollars.
Magazine Contributor
1 min read

This story appears in the January 2000 issue of Business Start-Ups magazine. Subscribe »

It's the ultimate prize for any inventor--a free two-minute infomercial introducing your product to the world. That's just a small part of what Joe Durek and Lou Lentine, owners of Orlando, Florida-based Lentek International, received as winners of the Inaugural Product Showcase held at the annual Electronic Retailing Association convention on October 17-19, 1999 in Las Vegas.

The product that helped the duo win by only one point is a waterless pet brush that keeps your pets clean and repels fleas. "Instead of using sprays and chemicals, the brush [uses an air purification system to remove odors from pets]," explains Lentine, 28, adding that the brush also contains an environmentally safe flea repellant.

"It's hard to estimate what this will do for our business, but because we won, [people from the] J.C. Penney catalog and Japan's Sony Trading visited our convention booth," says Durek, 52. In addition to the infomercial, the partners will receive a meeting with a home shopping channel to discuss selling their product.

More from Entrepreneur

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.