Top Trending: Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'

Brush With Success

Florida entrepreneurs win exposure to millions of potential customers--and dollars.
  • ---Shares
This story appears in the January 2000 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

It's the ultimate prize for any inventor--a free two-minute infomercial introducing your product to the world. That's just a small part of what Joe Durek and Lou Lentine, owners of Orlando, Florida-based Lentek International, received as winners of the Inaugural Product Showcase held at the annual Electronic Retailing Association convention on October 17-19, 1999 in Las Vegas.

The product that helped the duo win by only one point is a waterless pet brush that keeps your pets clean and repels fleas. "Instead of using sprays and chemicals, the brush [uses an air purification system to remove odors from pets]," explains Lentine, 28, adding that the brush also contains an environmentally safe flea repellant.

"It's hard to estimate what this will do for our business, but because we won, [people from the] J.C. Penney catalog and Japan's Sony Trading visited our convention booth," says Durek, 52. In addition to the infomercial, the partners will receive a meeting with a home shopping channel to discuss selling their product.

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.