Smooth Operator Paul White developed a surgery system that cuts to the heart of the problem.
By Kim Orr •
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What: All-in-one operating system for minimally invasive surgery
Who: Paul White of NuBoom
Where: Beaverton, Oregon
When: Started in 2005
Startup Costs: $1.5 million
The entrepreneurial creed was on Paul White's mind the year he created NuBoom, a user-friendly monitor system that helps doctors during minimally invasive surgery. "Whether I was standing in line waiting to see a movie with my kids or waiting to get on an airplane, as an entrepreneur, I was always thinking, 'How can I do this faster, cheaper, better?'" says White, 47.
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