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Frame of Reference

Referral-based business is good business, so why not put it front and center?

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This story appears in the February 2008 issue of Entrepreneur. Subscribe »

Referrals are great. Everybody knows that. You do some nice work for a customer, they tell a few people, and next thing you know, you've got another customer--and it didn't take any extra marketing or sales work on your part. Aren't you brilliant?

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