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Your Big Chance

Web site for inventors

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This story appears in the February 2000 issue of Business Start-Ups magazine.

Andy Khubani, former president of Telebrands Corp., pioneered the "As Seen On TV" product category (worth more than $130 million per year in sales) seen in major discount stores. Now he's launching a new venture, ideavillage.com, that offers inventors a new path into retailers like Wal-Mart, K- Mart and Target.

Ideavillage.com places innovative products that pass an initial screening on a heavily promoted Web site where consumers can buy the product. Visitors can also fill out survey forms to offer input about how the product could be improved. The best-selling, best-reviewed products from the site get featured on a weekly cable TV home shopping show that reaches 50 million homes.

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