Your Big Chance

Web site for inventors
Magazine Contributor
2 min read

This story appears in the February 2000 issue of . Subscribe »

Andy Khubani, former president of Telebrands Corp., pioneered the "As Seen On TV" product category (worth more than $130 million per year in sales) seen in major discount stores. Now he's launching a new venture,, that offers inventors a new path into retailers like Wal-Mart, K- Mart and Target. places innovative products that pass an initial screening on a heavily promoted Web site where consumers can buy the product. Visitors can also fill out survey forms to offer input about how the product could be improved. The best-selling, best-reviewed products from the site get featured on a weekly cable TV home shopping show that reaches 50 million homes. will promote the products that sell well both online and on TV as "the best of the best" and introduce them into leading mass retail chains. Once products reach this stage, Khubani will help with or take over sourcing, financing and marketing; however, you need to produce finished products for sale on the Web site and TV show.

To learn more about submitting your product, go to or contact Khubani at (973) 808-7355.

Don Debelak ( is a new-business marketing consultant who has been introducing new products for more than 20 years. He is the author of Bringing Your Product To Market (John Wiley & Sons, $19.95, 800-225-5945)

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.