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Twist And Shout

Auntie Anne's

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This story appears in the February 2000 issue of Business Start-Ups magazine.

One bite of a fresh, hot, hand-rolled soft pretzel, and Ray McConnell was sold. The salesman had never expected a simple afternoon excursion to the mall to turn into a major career move.

In 1992, when his friend Charlie Bauer suggested McConnell go with him to visit the then-unknown Auntie Anne's franchise in which Bauer was thinking about investing, McConnell was more than skeptical.

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