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Pre-Owned Prestige

Online used car shopping

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This story appears in the February 2000 issue of Business Start-Ups magazine.

OK, so you can't afford a gleaming new BMW--maybe not even a spiffy VW Jetta--so how do you explain all those other people your age who are driving wheels you only dream about? You know they're not earning a dime more than you, so what's the story? Here it is, in two words: Used, or, as the marketers say, "pre-owned." Either way, slightly worn wheels just may be the smartest buy if you're on a tight budget but crave stylish transportation.

Case in point: A new 2000 Jetta GLS runs around $20,000--and dealers aren't coming down far from the sticker price on this super-popular car--but a `97 Jetta GLS, with all the options and low mileage, likely won't cost a dime over $15,000. Go more luxurious, and price cuts become still deeper. A search at the Hertz used vehicles site (http://www.hertzcarsales.com) reveals that buyers of year-old creampuffs pocket thousands in savings.

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