This story appears in the
February 2000 issue of
Startups.
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We hope you realize you are a highly prized market segment these
days. Face it, you're upwardly mobile, opinionated,
confident--heck, you're downright Foo Foo! Leveraging
well-known name brands in content and commerce, http://www.foofoo.com is made just for
you, the twentysomething or thirtysomething with an obvious case of
dot.com fever. Content in seven informative categories, including
travel, business, health and fashion, shows you how to do anything
better--from throwing a party to choosing the perfect golf course.
This site loves you so much it even provides a personal concierge
service to help you shop for products, from cosmetics and cigars to
exotic vacations and home furnishings. So if you're looking for
high-quality, name-brand stuff, plus cues on how to achieve a
healthier, sexier, wealthier--that is, more Foo Foo--attitude, add
this URL to you "favorites" list.