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This Is War!

And this is entrepreneurship - but it's all the same to author James Dunnigan.

This story appears in the February 2000 issue of Entrepreneur. Subscribe »

Looking for a business role model? Look no further than Genghis Khan, says James Dunnigan, co-author of The Way of the Warrior: Business Tactics and Techniques from History's Twelve Greatest Generals (St. Martins Press), written with Daniel Masterson. The brutalizing Mongol of the twelfth century has something to tell you about running your business? That's right. And there's more where that came from.

Dunnigan points out that most of what a military leader does is executed off the battlefield, preparing for war or while immersed in the details of peacetime administration. But when leaders do go into battle, their ability to think clearly under the ultimate stress can change history. Generalship, in short, requires a broad range of skills not unique to war.

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