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Holey War

It's doughnut against doughnut in the battle for your bulge.

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This story appears in the February 2000 issue of Entrepreneur. Subscribe »

"Doughnut shop" often conjures images of a surreal, artificially lighted space sporting peeling vinyl chairs and stark walls. That's why image officers of top doughnut chains are aggressively transforming what were once 2 a.m. take-out stops into more upscale, sought-after staples in the high-fat food chain.

Edging out Dunkin' Donuts Inc.'s 4,800-plus stores and $2.2 billion a year in sales is unlikely. Still, regional favorites are venturing nationwide.

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