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Street Smarts

They'd never turned on a Mac and had no clue how to raise money . . . but they started an international magazine in their living room.

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This story appears in the February 2000 issue of Entrepreneur. Subscribe »

The wild ride began two Augusts ago, when Ginny Ferguson, 41, and Denise Brown, 38, strewed premiere issues of Bikes & Spikes--their sassy Minneapolis-based motorcycle magazine geared toward women--all over the tables of motorcycle industry execs at a Sturgis, South Dakota, press party. They were too green to know it was inappropriate for the occasion. But by night's end, they were signing autographs.

Describe your publishing experience prior to starting Lipstick & Leather Publications.

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