Truth Be Told

What's keeping you from moving to the web? This expert sets the record straight.
Magazine Contributor
1 min read

This story appears in the March 2008 issue of . Subscribe »

As founder and CEO of website host and creator Homestead.com, Justin Kitch has worked with countless businesses that want to go virtual. On the flip side, he's also worked hard to debunk several myths that keep many entrepreneurs from embracing the internet. He explains that many believe they don't need a web presence because they can be found in the Yellow Pages or because they have a local business. "[At least] 50 percent of your customers are going online to find you," says Kitch, so passing on a web presence shuts out more than half of your customers as well as potential customers on a regional or national level. For others, hesitancy stems from the belief that web design must be outsourced--something Kitch says is not only false, but also not advised.

"The internet has totally changed what it means to be an entrepreneur," says Kitch. "You've got to overcome these myths and learn to embrace the internet."

To read more about Kitch's 11 must-know internet myths and the truths behind them, visit entrepreneur.com/shortcuts.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.