Start a Kidcentric Online Business
Building a kidcentric online startup? Here's what you should know.
A whole generation of kids is growing up in the internet age. They're web savvy and find a lot of their entertainment online, giving entrepreneurs plenty of opportunities to cater to the kid crowd. But there are important issues these startups need to be aware of.
One booming area is in virtual worlds. A 2007 report from eMarketer found that 34 percent of the 35.2 million U.S. child and teen internet users will visit virtual worlds at least once a month in 2008--a figure expected to rise to 53 percent by 2011. Virtual-world startup Dizzywood, which caters to 8- to 12-year-olds with its interactive, story-driven environment, is one of the early players in this market. Scott Arpajian co-founded the San Francisco business with Ken Marden, 36, and Sean Kelly, 37. "It has a back story that focuses on exploration, imagination and discovery," says Arpajian, 37. "It's a social media site that borrows a lot from classic game mechanics."
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