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Look A Little Closer . . .

An unfulfilled need? Or a business opportunity in disguise?

This story appears in the February 2000 issue of Entrepreneur. Subscribe »

What ended up as a $100,000 business began simply as Kimberly Porrazzo's personal search.

"I became pregnant and planned to return to work [after the pregnancy], so I started looking for a nanny," explains the owner of Southern California Nanny Center in Lake Forest, California. "I wanted [a nanny that could provide] individual attention for our child in our own home."

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