Stick With It
Tenacity is the key to building business relationships--just don't come on too strong.
The favorite mantra of athletic coaches--"Never give up"--is also the key to launching your company into the stratosphere. Not only does Jonathan Soares never give up, but he also is the textbook definition of tenacious. The 23-year-old founder of Q Products Inc. developed a barbeque sauce that he knew would resonate with consumers. Developing the idea while in college, he cold-called every major buyer and retailer in the country to gain knowledge and build relationships. "I wouldn't stop until I got them on the phone," he says. He would send samples, follow up a week later to get feedback and then request an appointment. Says Soares, "I was very persistent about it, and it got me a lot of appointments."
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising
