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Window Shopping

A whole new way of looking at drive-thru

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This story appears in the February 2000 issue of Entrepreneur. Subscribe »

Perhaps the busiest time of day for a fast-food establishment is lunch. Customer after hungry customer rolls up to a drive-thru window expecting a complete meal within minutes.

Ordinarily, when pur-chasing a Subway sandwich, a customer walks in, places an order and watches as it's prepared. Figuring a traditional drive-thru would only create confusion, Subway franchisee Michael Murphy, 43, invented a window that lets customers view the sandwich-making process right from the comfort of their cars.

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