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Tastes Like Chicken

McDonald's adds yet another nugget to its family.

This story appears in the February 2000 issue of Entrepreneur. Subscribe »

Restaurant giant McDonald's recently announced its planned acquisition of the Boston Market chain of stores for $173.5 million. "We see great potential for Boston Market. It's a well-established brand with excellent employees, quality products, loyal customers and growth potential," says Lisa Howard, a spokesperson for McDonald's.

Relying on the strength of Boston Market's menu, McDonald's isn't planning any functional or physical changes to the existing 751 company-owned and 108 franchisee-owned Boston Market restaurants. Any major changes will come in the form of expertise. As Howard points out, McDonald's has a vast global supply infrastructure and the "experience of running a multiunit restaurant business with a standard of high quality."

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