Subscribe to Entrepreneur for $5
Subscribe

Are You on the List?

3 entrepreneurs tell how their companies earned a spot with the in crowd.

By
This story appears in the April 2008 issue of Entrepreneur. Subscribe »

"I would spend $20 on fitness and glamour magazines at the newsstand. Then I would put together press packets with invites [for editors]. From the PR we got, clients rolled in. We got write-ups in Elle and other [publications]--TheNew York Sun was probably the turning point. When that article hit stands, I had more celebrity [clients] than I could handle."

--Alycea Ungaro, 40, founder of Alycea Ungaro's Real Pilates, a fitness studio in New York City, whose clients include Madonna and Molly Sims. Sales: $1.1 million

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.