Making the Cut

A kid-friendly hair salon left no doubt in one couple's minds: They wanted their turn in the chair.
Magazine Contributor
2 min read

This story appears in the April 2008 issue of Entrepreneur. Subscribe »

When Jo Ann Wilson first walked into a Snip-Its salon with its wacky, brightly colored décor and cast of cartoon scissors, combs and clips, she said, "This is exactly what I've been looking for!"

Jo Ann and her husband, Eddie, 39 and 40, respectively, had owned and operated a day-care center for five years. After selling it, Jo Ann missed working with children and began looking for a new business to start. She says she was immediately drawn to the Snip-Its franchise concept because "kids could come for an adventure, not just a haircut." While they're in the stylist's chair, children are kept busy--they can watch a Snip-Its movie or play video games featuring Snip-Its characters. And at the end of their visit, they receive a prize. The salons also offer fashion show-themed birthday parties.

The Wilsons opened their salon in December 2006 in Rockaway, New Jersey, and while they knew all about kids, they didn't know much about the hair-care industry. That's where Snip-Its corporate came in, offering advice on marketing and free training for the Wilsons' stylists. Without the company's know-how, says Jo Ann, "it would have taken us a lot of trial and error to [get] where we are now."

Where they are now is an average of 450 customers a week and 2007 sales of about $300,000. And with the success of their first salon--both as a business and as a place kids love to visit--the Wilsons have made plans to open two more locations.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur Press® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.