Subscribe to Entrepreneur for $5

The Muslim Market

How can you reach out to this fast-growing group of consumers?

This story appears in the April 2008 issue of Entrepreneur. Subscribe »

With buying power that's roughly equal to the state of Indiana, the growing U.S. Muslim population--estimated at between 6 million and 8 million people--is an attractive segment for marketers. Reaching them requires an understanding of their culture, beliefs and preferences, says Ann Mack, director of trendspotting for advertising agency JWT, which released "Marketing to Muslims," a study of Muslim-American consumer habits, last year.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code