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The Muslim Market

How can you reach out to this fast-growing group of consumers?

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This story appears in the April 2008 issue of Entrepreneur. Subscribe »

With buying power that's roughly equal to the state of Indiana, the growing U.S. Muslim population--estimated at between 6 million and 8 million people--is an attractive segment for marketers. Reaching them requires an understanding of their culture, beliefs and preferences, says Ann Mack, director of trendspotting for advertising agency JWT, which released "Marketing to Muslims," a study of Muslim-American consumer habits, last year.

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