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Too Tech Or Not Too Tech

Help for nontechie entrepreneurs

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This story appears in the March 2000 issue of Business Start-Ups magazine.

Our market research tells us that most of you readers are a bunch of tech-savvy young entrepreneurs. But not all of you are starting up the next big Internet portal for IT or aspire to run Amazon.com out of the market. Few of you dabble in C++ or build your own desktops for fun in your spare time. If you make cookie bouquets, who cares about the latest version of HTML or whether G4 processors are faster than Intel processors?

For inherently nontech businesses, your daily dose of the latest technology is going to differ. We talked with Leslie Gardner, founder of clothing company Smashing Grandpa, about how she tackles the tech challenge.

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