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The motorcycle-riding bad boy has been a mythical ideal forAmerican men ever since James Dean donned black leather in the1950s. In true entrepreneurial style, EagleRider Inc. has found away to harness that myth and make it a reality for rebel wannabeseverywhere.

Founded in 1992 by Harley Davidson devotees Chris McIntyre andJeffery Brown, EagleRider rents out the complete motorcycleexperience. With nearly a quarter of a million dollars in start-upcosts (the bulk of which went to financing 16 Harley Davidsons),the 34- and 35-year-old entrepreneurs, respectively, tapped into aniche market that caters to adventure-seeking professionals anddestination-bound tourists who long for a different type ofvacation.

Say a tourist wants to ride up the California coast. After alimousine ride from the airport, courtesy of EagleRider, theadventurer is decked out in Harley gear (available at theEagleRider store) and hits the open road. Walk in with a suit--walkout in black leather.