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Hog Heaven

EagleRider Inc.

This story appears in the March 2000 issue of Business Start-Ups magazine.

The motorcycle-riding bad boy has been a mythical ideal for American men ever since James Dean donned black leather in the 1950s. In true entrepreneurial style, EagleRider Inc. has found a way to harness that myth and make it a reality for rebel wannabes everywhere.

Founded in 1992 by Harley Davidson devotees Chris McIntyre and Jeffery Brown, EagleRider rents out the complete motorcycle experience. With nearly a quarter of a million dollars in start-up costs (the bulk of which went to financing 16 Harley Davidsons), the 34- and 35-year-old entrepreneurs, respectively, tapped into a niche market that caters to adventure-seeking professionals and destination-bound tourists who long for a different type of vacation.

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