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Don't Go Changing

Just because it's the hip thing to do. It may not be the best thing to do.

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Every time Daniel Huntsman specifies a color for a screw on a hinge, he knows there's a good chance it will change. If Huntsman Architectural Group buys a new computer to help create office designs, the CEO knows it will soon be rendered obsolete by a new and improved model. And whenever a new market develops for the 19-year-old company, as it recently has with the growing demand to design spaces for Bay area Internet start-ups, Huntsman knows it will eventually be replaced by a new market requiring new skills.

The process of change is exhausting and may be ultimately destructive if left unchecked, according to Huntsman. "I get worn out by it," says the 50-year-old, whose San Francisco firm employs 55 people. "Change is good, but too much of it wears things out. And change for the sake of change isn't always good."

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