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Gone Fishin'

Looking to catch a big one? Trolling the deep, corporate waters? All you need to put a whopper CEO, CFO or other acronym on your table is the right bait.

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

When Sandra Hand, vice president of Virtual Voice corporation at the time, took the phone call that would ultimately lead her to walk away from the voice-messaging company where she'd spent 10 years of her life, her first thought was, "I'm pretty happy here."

But on the other end of the phone line was Dylan Marer, an entrepreneur's entrepreneur blessed with a gift of persuasion that makes Johnny Cochran look like a piker. The 32-year-old Marer had already launched one successful company, the $4 million Los Angeles-based Innovative Meetings and Events, and needed Hand to roll out his latest venture, in August 1999.

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