Pizza Fusion

A focus on the environment brings in the dough for these pizza entrepreneurs.
Magazine Contributor
2 min read

This story appears in the May 2008 issue of Entrepreneur. Subscribe »

Company: Eco-friendly, organic pizza company

Projected 2008 sales: Approximately $15 million

When Vaughan Lazar and Michael Gordon opened their organic pizza joint in 2006, it seemed like a gutsy attempt to snatch a piece of the pie from the top dogs. But the fraternity buddies were just catering to a different set of taste buds. Says Lazar, "We found a huge void in the restaurant industry for people eating organically."

Pizza Fusion not only serves up pizza, but it also delivers passion--starting with organic, gluten-free, vegetarian and vegan toppings and extending to the stores' recycled blue jeans insulation, potato starch utensils and countertops made out of recycled glass soda bottles from other Pizza Fusion stores. "Everything can be reused or recycled, so our stores leave literally zero footprints," says Gordon, who adds that they often buy local products to cut down on transportation waste.

First, Lazar and Gordon studied the business practices of their role models: Newman's Own, Patagonia and Starbucks. They keep up-to-date on the newest eco-friendly products on community forums and stay true to their ultimate mission by organizing discussions to help other businesses go green.

When the duo started Pizza Fusion, they envisioned a few locations throughout Florida. But when Randy Romano, a franchise veteran, tasted the pizza and spotted the hybrid delivery cars, he knew there was plenty of dough to be made. So together, the three created the Pizza Fusion franchise early last year. Now, with six stores open, 65 sold, and plans to have 100 stores open and 300 more sold by 2010, Pizza Fusion is well on its way to becoming a pizza empire.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.