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For some, starting a business is all about natural beauty.

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This story appears in the May 2008 issue of Entrepreneur. Subscribe »

Krista Ruchaber, 35, moved to Hawaii in 2000, in part because of how beautiful it is. She started Styrophobia last year to help keep it that way."I kept seeing lunch plates and boxes piling up on the beach, and it was ruining the environment," she says.

Styrophobia sells biodegradable and compostable food containers to replace the plastic and plastic foam ones that are frequently used.

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