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Going My Way

Sure, e-commerce is taking off, but where's it headed?

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Surprise! According to a new survey, the Internet landscape is changing. Aren't you used to it by now?

For one thing, the Net surfer stereotype of a Jolt-sucking man squinting through thick glasses is history. That's because women have discovered the Web--and they're packing credit cards, too.

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