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Fresh Perspective

Feeling stale? Head into uncharted territory to see opportunities with new eyes.

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This story appears in the May 2008 issue of Entrepreneur. Subscribe »

Back in 1991, I read an interview with my agent-to-be, Jeff Herman. His words have had a profound effect on how I go about new business opportunities. He said his success was based on not knowing what couldn't be done. People told him he would have difficulty as a literary agent because he had no experience in the industry. His reply was, simply, that that is exactly why he would succeed.

Being in an industry for a long time can make it hard to see new opportunities because you already have set ideas about the rules and procedures. However, thinking in new directions will allow you to break through with new ideas and better solutions. When venturing into new territory, a map may provide direction, but exploring with your own two feet will let you see the truth. Here are a few ways this idea can help you develop new sales opportunities.

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