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The Personal Touch

Boost sales by getting to know your online customers, no matter where they are.

This story appears in the May 2008 issue of Entrepreneur. Subscribe »

How can you give your online customers the same personal attention they'd receive in your retail store? For Seattle ski and outdoor sports equipment retailer Evogear, the answer is the Web 2.0 database tracking and merchandising service behind its freshly redesigned e-commerce site.


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