Subscribe to Entrepreneur for $5


Know your personality, know your strengths, know your weaknesses...know your business.

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Mike Brown knew his business but until he participated in a study to identify entrepreneurial types, he didn't know himself quite as well. Now the verdict is in: Brown, co-founder and president of New York City interactive content developer Cyber-NY, is an Idealist.

That means, Brown learned, that he loves his work and believes what he does is special but doesn't care for financial and administrative details. The 34-year-old found the description spookily accurate. "The results were very revealing," he says. "It's like going to a fortuneteller who starts telling you stuff about yourself."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code