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Type-Cast

Know your personality, know your strengths, know your weaknesses...know your business.

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This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Mike Brown knew his business but until he participated in a study to identify entrepreneurial types, he didn't know himself quite as well. Now the verdict is in: Brown, co-founder and president of New York City interactive content developer Cyber-NY, is an Idealist.

That means, Brown learned, that he loves his work and believes what he does is special but doesn't care for financial and administrative details. The 34-year-old found the description spookily accurate. "The results were very revealing," he says. "It's like going to a fortuneteller who starts telling you stuff about yourself."

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