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On With The Show

There's no biz that can't be promoted through showbiz.

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This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Chances are, you were raised on TV. You think of Mike Brady as your father figure and you have memories of being stranded on an island with seven lunatic castaways. So it shouldn't be a surprise if you've considered expanding your business--into show business.

You're not alone. Martha Stewart, with her billion-dollar self-named business, isn't the only entrepreneur to go Hollywood. Take the Generation Xer who went from throwing dinner parties and selling antiques to hosting Lifetime's Next Door With Katie Brown. Or flip over to E! Entertainment and catch Rachel Ashwell's Shabby Chic, a decorating show that grew out of a store stocked with refurbished furniture.

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