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Everyone Wins

Using contests to garner interest in your products is a win-win.

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This story appears in the March 2008 issue of Start Up.

Whether it's a trip to Jamaica, a makeover or a $100 gift card, everyone loves to win something. That's why contests are such a great way to build business buzz. "Contests can create a lot of interest in your products and cast a very positive glow on you," says Bonnie Carlson, president of the Promotion Marketing Association.

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