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Shiny, Happy Employees

A new program shows how to create 'em and how to keep `em.

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

When MassMutual asked a focus group of franchisees what they most cared about, employee retention was found to be a major concern. Consequently, the life-insurance company based in Springfield, Massachusetts, created

Franchise Partners, a program that educates franchisees on employee retention as well as disability, retirement and estate planning. "These issues are especially critical to franchisees who have multiple units," says William D. Griffin Jr., MassMutual's director of franchise partners marketing. Franchise Partners also helps franchisees create integrated personal and business plans and holds seminars to educate franchisees about their core products: life and disability insurance, and annuities and mutual funds.

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