Shiny, Happy Employees
A new program shows how to create 'em and how to keep `em.
When MassMutual asked a focus group of franchisees what they most cared about, employee retention was found to be a major concern. Consequently, the life-insurance company based in Springfield, Massachusetts, created
Franchise Partners, a program that educates franchisees on employee retention as well as disability, retirement and estate planning. "These issues are especially critical to franchisees who have multiple units," says William D. Griffin Jr., MassMutual's director of franchise partners marketing. Franchise Partners also helps franchisees create integrated personal and business plans and holds seminars to educate franchisees about their core products: life and disability insurance, and annuities and mutual funds.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
Get 3 months free with code ZENDESK
Presented by zendesk