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Sweet and Savory

The Midwest's king of sweets is spicing up its menu.

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This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Step into a Twistee Treat, and you'll find a selection of desserts to satiate every sweet tooth. Now the Warrensburg, Missouri-based Twistee Treat Corp., known for its firm-serve ice cream, has created a concept that'll have customers saving room for dinner.

Twistee Treat is broadening its menu to give its franchisees a better year-round business opportunity. In addition to the already successful dessert menu, Twistee Treat Express Grills will carry such foods as fish sandwiches, chicken fingers and Steakburgers. The Express Grills will also offer drive-thru windows and seating for about 40 customers.

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