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Steak Your Claim

The Great Steak & Potato Company is looking for a few good franchisees.

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This story appears in the March 2000 issue of Entrepreneur. Subscribe »

In my home state of Texas, it's widely believed you can be hanged for improper preparation of a beefsteak. So when I was assigned the task of sampling a product conceived in Philadelphia that consisted of a shaved steak mixed with onions and cheese, I was tense.

Throwing caution to the wind, I visited one of the country's newest The Great Steak & Potato Company's locations in Lewisville, Texas. Great Steak sells grilled sandwiches, cold subs, fries, baked potatoes and, to a limited extent, salads in a slightly upscale fast-food environment. The biggest seller remains the "Great Steak"--the company's signature cheesesteak served with onions and provolone. One bite and I was hooked.

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