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This story appears in the March 2000 issue of Entrepreneur. Subscribe »

"Recycling" was a big buzzword in the '90s--and its benefits in preserving resources, saving money and reducing waste haven't waned in the new millennium. But few business owners think of recycling as an important tool when it comes to marketing.

By applying recycling principles to your marketing materials, you could save big bucks while increasing the effectiveness of your outreach. Use these ideas to get more mileage out of your marketing:

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