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Make a Statement

If you want to motivate prospects and customers, show them the benefits.

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Quite possibly, the most important thing you could do today would be develop a single, unified benefit statement that will become the crux of your sales and marketing message.

The best way to create your own unique benefit statement is to make a comprehensive list of the features of your company and its products or services. Even if you're starting a homebased business, you can draw on your past experience to flesh out the list.

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