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History Lesson

If you've got it, flaunt it.

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This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Even if history wasn't your favorite subject in school, sharing your company's history can make a big difference in its marketing and employee relations, says Joe Bedford, a principal of History Productions Inc., a Miami-based historical consulting firm that helps companies build marketing efforts around their own histories. Bedford suggests some ways companies can help their business-building histories repeat themselves:

Anniversaries: Use anniversaries as the cornerstone of media events, customer-relations campaigns and advertising efforts. In this age of mergers and acquisitions, longevity means a lot.

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