Subscribe to Entrepreneur for $5

History Lesson

If you've got it, flaunt it.

This story appears in the March 2000 issue of Entrepreneur. Subscribe »

Even if history wasn't your favorite subject in school, sharing your company's history can make a big difference in its marketing and employee relations, says Joe Bedford, a principal of History Productions Inc., a Miami-based historical consulting firm that helps companies build marketing efforts around their own histories. Bedford suggests some ways companies can help their business-building histories repeat themselves:

Anniversaries: Use anniversaries as the cornerstone of media events, customer-relations campaigns and advertising efforts. In this age of mergers and acquisitions, longevity means a lot.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK