Mind Your Manners
To take advantage of free buzz from bloggers, make sure to follow the code of conduct.
Blogging has flipped traditional PR on its head. It used to be that ink begot buzz. Life was simple then: You sucked up to the The Wall Street Journal, one of its reporters wrote about your company, and the buzz began.
Nowadays, buzz begets ink. Journalists no longer create buzz--rather, they react to it: "Everyone is buzzing about Facebook, so I better write a story about it." And blogs are one of the best ways to get buzz. They have changed everything because they represent a cheap, effective podium for creating buzz on a massive scale.
Here is a guide to the process:
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