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Launch Roundup

From fashion tips to startup trends, we've got it here.

This story appears in the June 2008 issue of Entrepreneur. Subscribe »

First

Dress to Impress

You may have only a small budget, but it doesn't have to look that way.

By Nichole l. Torres

You will most likely have to spend money to make money, but if you are in startup mode, you probably don't have a ton of cash lying around. So how can you give the impression that your company is doing well? "First impressions can be extremely helpful or detrimental to your success as an entrepreneur," says Far-noosh Torabi, Entrepreneur's "TheStreet.com" columnist and author of You're So Money: Live Rich Even When You're Not. "You're trying to build relationships. [And you're] trying to get people to believe not only in your idea, but also in you as someone who will achieve everything that you're promising."

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