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5 Ways to Fight the Downturn

With a little common sense and a lot of hard work, your business can boom in any economy.

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This story appears in the August 2008 issue of Entrepreneur. Subscribe »

We asked these entrepreneurs who made it through two recessions--and not only survived, but thrived--for their tips on coping with slow times.

The entrepreneurs come from different sectors and regions of the country, but a few common themes emerged. They all agree that discipline developed in a downturn can lay the groundwork for long-term success. Once you're focused and running lean, you're ready to make the most of the upswing when it comes. Their key advice:

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