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Rush Hour

Don't let downtime turn into lost time. Learn how to make the most of it.

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This story appears in the August 2008 issue of Entrepreneur. Subscribe »

As with any project-based business, there are months when employees at Chevy Chase, Maryland-based Creative Strategy Inc. can barely breathe under the deadline pressure. At other times, how-ever, the pressure is off, and it gets quiet--almost too quiet for Sally Roffman, founder and president of the $1.5 million brand-building and marketing firm. "Those are the days I walk into the office and everybody just ducks for cover because then I micromanage everything," she says.

It's one thing if you're working 14-hour days just to keep up with all the orders customers are placing; it's another if you've suddenly got time on your hands, whether it's a slow day, a slow week or a slow quarter. Many people react to open, unstructured blocks of time in their schedules by trying to keep things hectic, which often just makes them less productive. "You get very used to [being busy] and almost addicted to that pace," says time management and organizing expert Julie Morgenstern, author of Time Management From the Inside Out. "So you try to recreate it in the slow times when it's not the best use of that time."

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