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Get Cash, Get Started

Entrepreneurs with drive do whatever it takes to find startup money.

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This story appears in the September 2008 issue of Start Up.

Startup entrepreneurs are willing to endure almost anything to realize their dreams. Some even go to unusual lengths to finance their businesses.

What James Nesland hated most about working on his father-in-law's ranch were the ants. They crawled all over him, biting his hands and face as he dug irrigation trenches. But the ants came with the territory, so he endured eight months of manual labor to save up enough money to start his Bradenton, Florida, company, Bat-Attitude, which sells promotional baseballs, hats and its own brand of baseball gloves. "It opened my eyes to what it's like to be in the sun all day and do backbreaking work," says Nesland, 32. And his hard work paid off: His company projects sales of $100,000 this year.

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