Subscribe to Entrepreneur for $5
Subscribe

Social Marketing

Make friends in all the right places online, and watch your site's traffic soar.

By
This story appears in the November 2008 issue of Entrepreneur. Subscribe »

Buying a diamond is typically an interactive, hands-on experience. So $15 million Whiteflash.com, an online diamond jewelry retailer, has sought out ways to make its website seem more neighborly to upscale customers hailing from Singapore to Russia.

Whiteflash.com has achieved this by using live online chat to extend support beyond traditional U.S. retail hours and by getting chummy with bloggers who can keep its name well-represented in search engines.

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.