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Starting a franchise in a small town helped these family-focused entrepreneurs bring in big profits.

This story appears in the November 2008 issue of Entrepreneur. Subscribe »

Before Pam and Todd Lowery, 44 and 42, respectively, began improving people's lives with their Relax the Back franchise, they were looking for a life change of their own. The couple lived in Southern California, where Todd worked in retail and Pam was a journalist for Extra and KABC in Los Angeles. When the couple started having children, they realized the hectic pace of Southern California was not the lifestyle they wanted for their family. "We were literally seeing each other for maybe an hour and a half a day," says Todd. "We just wanted a change and a better quality of life."

When the Lowerys relocated to Mt. Pleasant, South Carolina, they thought of setting up a business in their new hometown. Todd thought highly of Relax the Back, a retail back-care products business he had worked for in California. When he first contacted the franchise, it was a bit hesitant about the Lowerys' interest in entering into a small market, but it gave the go-ahead. Fortunately for Pam and Todd, the risk paid off significantly.

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